How CityMed Gibraltar Tripled Bookings & Boosted Revenue 37% in 6 Months with a REVIV X Subscription

Just over a year ago, the team joined the REVIV X community with a vision to expand the clinic’s wellness offering beyond traditional medical services. In just six months, CityMed saw a 37% increase in IV therapy revenue, a threefold rise in monthly bookings, and a 92% client return rate — with local athletes and public figures among its regulars.

We caught up with Kyle Fielding to hear how he did it, and what advice he’d give to others considering the REVIV X model.

Can you tell us a bit about your clinic?

We’re based in Ocean Village, Gibraltar, and operate as CityMed. Our clinic offers a unique combination of medical services, advanced aesthetic treatments, and REVIV IV therapy. Here, clients enjoy their REVIV IV therapies while overlooking the luxury marina, watching boats drift by and the world go by.

What inspired you to add IV therapy to your services?

It was a combination of factors — global wellness trends, personal experience, and a desire to evolve beyond traditional medical services to offer something truly preventative and lifestyle-enhancing.

Why did you choose the REVIV X subscription model over a franchise?

Flexibility and the ongoing support from REVIV made the subscription model the obvious choice for us. The membership model allowed us to maintain autonomy while gaining access to a trusted global brand and structured support.

Were there any concerns about getting started?

Our biggest concerns were around staff training, integrating IV therapy with our existing services, and product availability here in Gibraltar. But these challenges were quickly addressed with help from the REVIV team.

How was the onboarding process?

It was actually smoother than expected. All directors and the wider team adapted quickly with strong support from the REVIV team. From sign-up to launch, it took about two to three months, which included comprehensive onboarding, clinical training, and marketing support.

What kind of business impact have you seen?

Since launching REVIV IV services, revenue from IV therapy has grown over 37% in just six months. We’ve also seen a threefold increase in monthly bookings — a clear reflection of rising local awareness and demand.

It’s also helped streamline processes and enabled us to launch faster and more efficiently than we could have on our own.

How are clients responding?

Overwhelmingly positive — there’s growing demand, great feedback, and excitement around the REVIV offering. Satisfaction is high, and we’ve seen an increase in positive reviews.

Has the model improved client retention?

Over 92% of our IV clients now return regularly with many using the service monthly for general wellness, pre-travel support, or recovery after illness. Retention has improved through cross-selling IV services to our existing clients.

You’ve been involved in some impressive local activations. Tell us more.

We’ve had fantastic traction locally — from supporting Gibraltar’s rising boxing stars with pre-fight IVs, to providing post-pageant hydration for Miss Gibraltar after her international appearance.

Tyrone “El Bombero” Buttigieg received pre-camp IV treatments from REVIV Gibraltar in the lead-up to his title-winning fight, helping him secure the WBC Latin Silver Belt at San Roque’s Casino Admiral.

Shania Ballester, Miss Gibraltar 2024 and Miss World 2025 representative, came in for Recovery IV sessions after returning from her trip to Hyderabad, India.

What advice would you give to other clinics considering REVIV X?

This isn’t a turnkey solution — it’s a globally recognised brand that equips you with the tools for success. But like anything, it requires commitment and effort. With REVIV, the support, engagement, and encouragement are second to none.

CityMed's story is a clear example of what’s possible with the REVIV X subscription model. By blending medical expertise with lifestyle-driven wellness services, CityMed has unlocked new revenue streams, strengthened client relationships, and built a strong local presence.

For clinics looking to diversify their services, engage new clients, and grow with the support of a globally recognised brand, REVIV X offers a model that works.

Discover how the REVIV X subscription model can help your clinic boost revenue, attract new clients, and scale with the support of a trusted global wellness brand.

Find your nearest REVIV clinic or learn more about joining REVIV X